Last month, Somos spoke with Mexican-American designer Willy Chavarria and asked which Latin American city he believed would be the next to take over the fashion world. His answer? “Mexico City. That is definitely where it’s at right now, and the fashion there is on point.”
Mexico City is undeniably emerging as a global fashion hub — but it’s also at the center of a broader creative wave. From fashion to skincare and beauty, Mexican and Mexican-American creators are developing bold, distinctive aesthetics that reflect their heritage and push the boundaries of aesthetic expression.
Over the past few years, and probably thousands of hours on the Internet, I’ve come across some truly incredible designers, makers, and beauty founders who deserve your attention. While this list is far from exhaustive, here are a few you should definitely know about.
Every season, when Willy Chavarria drops a new collection — or really, whenever he does anything — Latine and Mexican communities, especially, experience these collective moments with pride. His work makes people feel incredibly seen, reminding them of the beauty in their roots. Through his blend of Chicano culture, high fashion, and political commentary, Willy Chavarria has built a brand that elevates Mexican-American and working-class aesthetics to the runway with deep respect and authenticity.
Willy Chavarria Willy Chavarria’s América Quarter Zip, $, available at Willy Chavarria
My sister ordered a pair of Tissimum shoes (thanks to her impeccable taste), and they’re truly one of the most beautiful pairs I’ve ever laid eyes on. From resortwear to floral-inspired designs, Tissimum brings a playfully elegant touch to warm weather fashion.
Tissimum Tissimum’s Orquidea Red Heels, $, available at Tissimum
Founded by Cali-native Jesus Mendoza, Nueva Vida upcycles iconic Mexican materials — think tiger blankets, bandanas, tablecloths, and cowboy boots — into culturally rich garments with a streetwise edge.
Nueva Vida Nueva Vida’s Virgin Mary Shirt, $, available at Nueva Vida
Desi Perkins’ offerings to the universe have expanded from beauty influencing to building her own sunglasses brand, DEZI. Offering quality pieces without the hefty price tag, DEZI is born from Desi’s life experiences and her knack for turning obstacles into opportunities.
Dezi Dezi’s Naomi Rectangular Sunglasses, $, available at Nordstom
Montserrat Messeguer is a Mexico City-based brand reimagining Northern Mexico’s rugged vaquero aesthetics through modern, handcrafted pieces. Founded in 2017, they work with local artisans to create durable, detail-rich designs using upcycled leather, Mexican denim, and traditional techniques.
Montserrat Messeguer Montserrat Messeguer’s Black Ranchera Dress, $, available at Montserrat Messeguer
Blobb is the wearable extension of Sofia Elias’s sculptural universe. Launched in 2019, the Mexico City-based brand turns bright colors, organic shapes, and childhood nostalgia into “miniature sculptures for the body.”
Blobb Blobb’s Green Lucky Charm Ring, $, available at Blobb
Heirloom fashion is a cornerstone of Latin fashion, where craftsmanship and timelessness hold deep cultural significance. Father honors this legacy, creating leather pieces for the vaqueras who value strength and enduring beauty, meant to endure through generations
Father Father’s Danny Cowhide Leather Moto Vest, $, available at Father
Studio Conchita is a Mexico City-based jewelry and object studio founded in 2019 by artist Renata Blanco. Known for her use of recycled glass, Blanco transforms this delicate organic material into one-of-a-kind pieces cast in silver and gold. Her process is deeply rooted in her upbringing in Guadalajara, where her father worked with blown glass.
Studio Conchita Studio Conchita’s Shell Earrings, $, available at Moda Operandi
Born and raised in Mexico City, Patricio Campillo founded his eponymous brand to merge his love for fashion with a vision of positive social impact. The brand champions fair labor practices, sustainability, and timeless design, blending personal experience with Mexican aesthetics to redefine masculinity through inclusive collections.
Campillo Campillo’s Golfo de México T-Shirt, $, available at Campillo
Blending the power of Australia’s natural bounty with Mexican culture, Ere Perez takes a unique approach to beauty that celebrates simplicity and sustainability. Drawing inspiration from her childhood in Mexico with a traditional medicine man grandfather, Ere Perez focuses on clean, plant-based formulas.
Ere Perez Ere Perez’s Essential Glow Set, $, available at Ere Perez
De Maria merges the glamour of Mexico’s golden past with a conscious vision for the future. Based between Mexico and New York, they team up with artisan workshops to create thoughtful, design-forward pieces using repurposed and local materials.
De Maria De Maria’s Moo Shoulder Bag, $, available at De Maria
Krystal Paniagua is a contemporary knitwear brand experimenting with ideas of adaptability and transformation. Through handcrafted designs, the brand is redefining what knitwear can be and making versatile pieces that adjust to different body types and evolve with the wearer’s style.
Krystal Paniagua Krystal Paniagua’s Swiggle 3/4 Knitted Top, $, available at Krystal Paniagua
Nopalera is exactly what it sounds like — fueled by the resilient Nopal cactus. Founded by Sandra Velasquez, the brand harnesses powerful cactus oils and scents that connect you to ancient rituals, creating skincare that proudly celebrates Mexican heritage.
Nopalera Nopalera’s Flor de Mayo Botanical Lotion Bar, $, available at Nopalera
Aurora is a project that embodies a love for art and creativity. The brand views clothing as a form of communication, with garments that carry a “candid and teachable vibe.” Through careful fabric manipulation, Aurora creates pieces defined by their handmade process.
Aurora Aurora’s Black Sandro Pants, $, available at Aurora
Rare Beauty hardly needs an introduction. Founded by Selena Gomez, the brand has quickly become a beauty industry favorite for its inclusive shade ranges, skin-loving formulas, and accessible design. More than just makeup, Rare Beauty champions mental health, confidence, and refreshingly real approaches to self-expression.
Rare Beauty Rare Beauty’s Soft Pinch Tinted Lip Oil Stain, $, available at Sephora
Reina Rebelde was born out of Regina Merson’s frustration with a beauty industry that didn’t speak to her bicultural experience. The result is a brand that’s proudly Latina and offers richly pigmented products with names that nod to Spanglish, tradition, and rebellion.
Reina Rebelde Reina Rebelde Matte Lip Color Stick, $, available at JCPenney
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