There were also some major pop culture endorsements. Last year, amid the Barbiecore craze, set images from the forthcoming Barbie movie showed actors Margot Robbie and Ryan Gosling in matching white cowboy hats. Beyoncé’s Renaissance album and tour announcement— which shows the Texas-born singer on a glittering horse wearing a disco ball hat made by Etsy seller Abby Misbin — also gave cowboy aesthetics a major boost. On TikTok, the “Coastal Cowgirl” — which combines escapism and neutral tones of the Coastal Grandmother aesthetic mixed with Western inspiration and festival-ready accessories — has generated over 70 million views.