Toning shampoos are another great option to maintain your blonde hair colour and neutralise any brassy or yellow tones, or to keep your shade warm or cool depending on your tone of choice. Plex systems are also a good sign, as they work to improve the condition of your hair. But avoid clarifying shampoos, which are designed to remove build-up in the hair. “They are great for cleansing the scalp, they are also most likely to remove colour molecules from hair strands,” Zoë warns.
Just before we dive into the top shampoo buys for colour-treated hair, our hair experts have a couple of other tips for prolonging your colour: “Rule number one, shampoo less often,” says Justin. “Over-shampooing is one of the number one ways to cause that beautiful new hair colour of yours to fade more quickly. It’s like washing your favourite black t-shirt repeatedly to the point of the colour dulling and fading out!”
Zoë adds that heat protection is an absolute must when drying or styling your hair, as heat damage increases how quickly your colour will fade. In the same way, you should avoid scalding water temperatures when washing your tresses to keep your colour vibrant. “Hot water can open the cuticles, allowing the colour pigments to escape,” she says.
After something more specific? We’ve got shampoo for dry hair, shampoo for thin hair, clarifying shampoo, dry shampoo, shampoo bars, shampoo for red hair, purple shampoo, shampoo for curly hair, shampoo for frizzy hair and soothing shampoos for itchy scalps.