Some hair products make a splash, while others stick around. This year, we’re celebrating the ones that do both. For the GLAMOUR Beauty & Wellness Power List Icons Awards 2025, we’re shining a light on the hair heroes that have earned your vote not once, but three times or more over the past five years.
These are the formulas that deliver, time and time again. The tools and treatments that go beyond trend status and become part of your regular routine – from the dry shampoo that revives second-day strands to the shine treatment that works in just eight seconds. Tried, tested and trusted by hairstylists, editors and GLAMOUR readers alike, they’ve attained star status (and no, we don’t say that lightly).
Whether you’re looking to build bounce, smooth flyaways or bring damaged hair back from the brink, you’ll find what you need right here. Scroll on to meet the 11 repeat winners that continue to earn their spot on your shelf.
Best hair dryer
Dyson Supersonic
Plenty have tried to rival it, but the Dyson Supersonic remains unmatched since 2020. Lightweight, whisper-quiet and brilliantly engineered, it quickly dries hair using controlled airflow, instead of high heat, to preserve shine and minimise damage. With magnetic attachments like the diffuser and flyaway smoother, every hair type is covered.
Best hot brush/hair tool
Dyson Airwrap
The name of the Power List category may have slightly changed over the years, as has the product’s tech, but the Airwrap remains your winner. It’s rare for a styling tool to spark this much buzz, and rarer still for it to live up to the hype. But the Dyson Airwrap does exactly that. Armed with six smart attachments and powered by the brand’s Coanda effect, it smooths, straightens, curls and shapes using a jet of air rather than relying on extreme heat. A true multitasking marvel.
Best hair straightener
GHD Platinum+ Hair Straightener
GHD Platinum+ Hair Straightener
Loved by pro stylists and beauty editors alike, the Platinum+ is still our go-to GHD styler. Built with predictive ‘ultra-zone’ technology, it monitors heat 250 times a second, adapting to your hair’s texture and thickness in real time. The result? Less damage, more shine – whether you’re after poker-straight lengths or soft, S-bend waves.
Best shampoo & conditioner for colour-treated hair
Olaplex No4 Bond Maintenance Shampoo & No5 Conditioner
Olaplex No4 Bond Maintenance Shampoo & No5 Conditioner
Few products support colour-treated hair quite like this bond-building duo. Powered by Olaplex’s patented technology, the No4 Shampoo repairs damage caused by bleach and heat, while the No5 Conditioner delivers deep hydration to restore softness and shine. Together, they keep your colour looking fresh and your strands feeling healthy.
Best shampoo for fine hair
Kérastase Volumifique Bain Volume Shampoo
Kérastase Volumifique Bain Volume Shampoo
There’s a reason fine hair types keep coming back to Kérastase’s Volume Shampoo. The creamy formula lifts at the roots for instant body and locks in shine. Think of it as the foundation for fuller, softer strands with that coveted bounce.
Best shampoo & conditioner for dry/damaged hair
Olaplex No4 Bond Maintenance Shampoo & No5 Conditioner
Olaplex No4 Bond Maintenance Shampoo & No5 Conditioner
Olaplex knows how to care for compromised hair. The No4 and No5 formulas work together to rebuild strength, restore moisture and bring back shine from the very first wash. Trusted by pros and loved by readers, it’s little wonder this hardworking pair keeps winning in multiple Power List categories each year.
Best haircare bar
Garnier Ultimate Blends Shampoo Bar
Garnier Ultimate Blends Shampoo Bar
These solid shampoos from Garnier do everything a bottled formula can – and more. Using plant-based ingredients such as honey and beeswax, argan oil and camellia, or coconut and aloe vera to care for hair, they gently cleanse while delivering hydration. Plastic-free and long-lasting (up to two months usage per bar), they’re a smart switch that’s kind to both your hair and the environment.
Best dry shampoo
Batiste Dry Shampoo Original
Batiste Dry Shampoo Original
Enter this dry shampoo in the GLAMOUR Power List Hall of Fame immediately! It may not be the fanciest formula out there, but this cult classic has won four years in a row, proving that it never lets you down. Blended with oil-absorbing rice starch, Batiste’s Dry Shampoo refreshes roots and adds light texture with zero residue in sight. Affordable and dependable, it’s the ultimate fix for second- or third-day hair.
Best shine product
L’Oréal Paris Elvive Dream Lengths 8 Second Wonder Water
L’Oréal Paris Elvive Dream Lengths 8 Second Wonder Water
Get healthier-looking hair in just eight seconds with L’Oréal Paris’s glossing treatment. Using lamellar technology to smooth the hair’s surface, it leaves lengths softer, sleeker and noticeably shinier – all without the weight of a traditional mask. Simply apply to wet hair after shampooing, count to eight, and rinse.
Best edge control
Got2b Glued 4 Brows & Edges
Got2b Glued 4 Brows & Edges
Laying edges has never been easier. This clear, non-flaky gel sculpts baby hairs with precision and holds them in place all day without any crunch or stiffness. Designed to smooth and define, it also doubles up as a brilliant brow gel. A clever, multitasking essential.
Best hairspray
L’Oréal Paris Elnett Hairspray
L’Oréal Paris Elnett Fragrance Free Strong Hold Hairspray
A backstage staple since the 1960s, L’Oréal Paris Elnett is truly iconic. Known for its ultra-fine mist and dependable hold, it keeps styles in place without a hint of stiffness or stickiness. Decades later, it’s still the finishing touch trusted by professional stylists and beauty editors alike. You’ve loved various iterations over the years – from strong hold to fragrance-free.